Westfund welcomes two new members to the Executive team.

Lithgow, NSW – Westfund Health Insurance has announced the appointment of two new Executives, strengthening our team particularly in the domains of sales, marketing, innovation, as well as employee and member experiences.

These appointments represent a major step forward in our strategic direction, fuelling our drive towards innovative transformations that benefit our members. We continue to be dedicated to developing a new kind of health care for the collective good, and these additions to our team underscore our commitment to this vision.

Magdalena Herceg has been appointed as the Chief Operating Officer overseeing frontline teams including Contact Centres, Care Centres, Claims and Westfund’s Project Management Office. Magdalena has been with Westfund since 2020 setting up the Project Management Office and supporting the roll out of Westfund’s strategic plan with the broader Westfund leadership team. A financial services veteran, Magdalena has previously spent 18 years in mortgage lending operations and contact centres, strategic projects and change management. She is passionate about the employee and member experience and ensuring teams have what they need to deliver the best member outcomes.

Anna Maltabarow has been appointed as Chief Customer Officer overseeing Westfund’s marketing, sales and transformation teams. Anna has built her career at the intersection of brand and customer experience with a career spanning some of the world’s leading brands and marketing agencies across Sydney, London and New York. Anna joined Westfund as the Head of Brand, Marketing and Experience in early 2020. As Chief Customer Officer, Anna will continue to champion member-centricity while driving innovations and transformations across members health care journey with Westfund.

These key appointments highlight Westfund's dedication to strengthening its operational capabilities and its unwavering commitment to shaping an innovative, transformative health care model.